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Momentum Announcement
The Momentum Experience marries the live urban theater model with
the traditions of African-American filmmakers who self-distributed
in the early 1900s, such as Oscar Michaeux. Momentum will offer
an enhanced entertainment component to the price of each ticket.
From a live concert performance by soundtrack artists to a cast
meet-and-greet to a comedy pre-show, each feature presentation will
be preceded by a unique added-value attraction for ticket holders.
“Distribution of our films has been a long-standing dream
of mine. While this team has enjoyed success in the Hollywood film
and television industries, we understand the void that exists in
our community as it relates to independent African-American voices,”
explains Martin, a managing partner. “To implement this dynamic
exhibition plan will be both a personal triumph for all involved
and a collective triumph for black filmgoers everywhere.”
“To lift as we climb is a sentiment that is close to
my heart,” insists Underwood, an investing partner. “The
Momentum Experience carries with it a rich legacy and captures the
urban film community’s desire for self-determination. I’m
anxious to lend my support both in front of and behind the scenes
to execute this new model, and am excited by the potential for real
change.”
The company plans to release 4-5 films with pre-shows per year in
top urban markets. Content will generate from several avenues, including
the independent production companies of the principals and acquisitions
from like-minded filmmakers and production entities.
"Taking
back control of our images, instead of asking someone else to distribute
them for us, is a simple, yet liberating idea", explains Steed,
co-founder and COO. "Nia and I, and our dynamic partners and
investors, want to tap into the wealth of talent in independent
urban cinema and finally give these filmmakers a safe haven to tell
their stories."
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FOR IMMEDIATE RELEASE
Ava DuVernay | Ellene Miles
The DuVernay Agency
323.860.7060
ava@dvapr.com
| ellene@dvapr.com
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