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MAY 2006
Bring It On: All or Nothing

Bring It On: All or Nothing
Sequels stars Solange Knowles-Smith and Rihanna
Everything You Loved About the Original ‘Bring It On’ Movie
Is Back In The All New Comedy
Debuting August 8, 2006 For The First Time Ever On DVD
from Universal Studios Home Entertainment

Bring It On: All or Nothing

Hayden Panettiere, Solange Knowles-Smith

and Music Sensation Rihanna

Star in the Winner-Take-All Comedy

Packed With Today’s Hottest Music


Universal City, California, May 30, 2006 –Bringing more rivalry, attitude, high-energy competition and heartwarming fun with hot young stars and chart-topping songs from today’s biggest artists, Bring It On: All or Nothing debuts on DVD for the first time ever on August 8, 2006 from Universal Studios Home Entertainment. Starring Hayden Panettiere (NBC’s fall drama Heroes, Face of Neutrogena, Racing Stripes, Ice Princess), Solange Knowles-Smith (The Johnson Family Vacation) and marking the movie debut of Def Jam recording sensation Rihanna, Bring It On: All or Nothing is a high-energy, attitude-filled comedy about a cross-town rivalry that builds to a no-holds-barred faceoff. Directed by Steve Rash (American Pie Presents Band Camp, Can't Buy Me Love) and featuring a cast of winning new characters played by some of Hollywood’s brightest young stars, Bring It On: All or Nothing follows on the tremendous success of its ever-popular predecessors in the must-own film franchise. Loaded with more attitude than ever, this movie offers a first-rate lineup of extras and a hot soundtrack from today’s top artists including Rihanna, Solange, Gwen Stefani, Avril Lavigne and Weezer.

“The Bring It On movies are a proven audience favorite across all demographics and the property is the perfect vehicle to further power Universal's DVD OriginalsTM strategy,” said Craig Kornblau, President of Universal Studios Home Entertainment. “This latest incarnation, with its popular young talent, chart-topping music, exceptional production values and exciting, all-new storyline, takes the franchise to new heights and delivers it straight into the hands of home entertainment consumers through a targeted, theatrical-style marketing campaign. It’s a strategy that has delivered exceptional results for us to date and one that the most discerning audiences have widely embraced.”

In Bring It On: All or Nothing, popular Britney Allen (Hayden Panettiere) moves from posh Pacific Vista to working-class Crenshaw Heights. In order to win over her new classmates – including head cheerleader Camille (Solange Knowles-Smith) -- she must prove that she’s got the moves and the attitude to earn a spot on the hard-to-crack cheer squad and then face her former teammates in a high-stakes cheer-off for an appearance in Rihanna’s new music video.

The DVD release will enjoy unprecedented promotional support in reaching over 35 million consumers nationwide through partnerships with some of the country’s most high profile companies including SoBe, Teen People, Spirit Accessories and Lady Footlocker. The DVD is priced at $29.98 SRP. Preorder close is July 5, 2006.

More Fun with Bring It On: All or Nothing Bonus Features

Viewers can experience more of the fun and excitement with the Bring It On: All or Nothing bonus features, including:

Gag Reel
Behind The Cheers - Get an Exclusive Backstage Pass to See What It Takes to Bring the Moves to the Screen.
Cheer Camp: From Wannabe To Cheerleader - Watch the Cast Learn the Film’s Rockin’ Cheers and Dance Moves!
Break It Down - Think You’ve Got What it Takes? Follow the Squad and Choreographer
Tony G As They Break Down Their Routines Into Easy-to-Follow Steps.
From The Street To The Set - Lil “C” and Richmond Explain the Attitude and Physical Moves Needed for These Eye-Catching Dance Moves.


Get ready for more fun, more attitude and more excitement than ever before! At Pacific Vista High School, popular Britney (Hayden Panettiere) is captain of the cheerleading squad. But Britney’s life quickly turns from cheer-topia to cheer-tastrophe when her father’s job moves her family across town to urban Crenshaw Heights. At her new school, Britney finds herself at odds with her classmates, especially with 'it' girl Camille (Solange Knowles-Smith), the cheer captain of the Crenshaw Heights Warriors. But when Britney proves herself and secures a coveted spot on the cheer squad, the Warriors find themselves in a cross-town 'cheer-off' to star in music sensation Rihanna’s upcoming video. With edgy new moves, the no-holds-barred fight to the finish will test friendships, loyalties and talents — but only one team can 'bring it' and earn a place in cheer history! For more information please visit: www.bringitonmovie.com

Director: Steve Rash

Written By: Alyson Fouse
Produced By: David Roessell
Director of Photography: Victor J. Kemper ASC
Production Designer: Simon Dobbin
Edited By: Danny Saphire
Costume Designer: Shawn Barton
Original Music By: Transcenders

Cast: Hayden Panettiere, Solange Knowles-Smith, Rihanna, Gus Carr, Marcy Rylan, Cindy Chiu, Giovonnie Samuels, Francia Almendarez, Gary Leroi Gray, Danielle Savre, Jessie Fife


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