ABFF 2012 Recap – Boris Kodjoe Promotes Gold Peak Tea Contest
ABFF 2012 – Boris Kodjoe Promotes Gold Peak Tea Contest
Posted by Wilson Morales
June 26, 2012
Over the weekend at the 16th Annual American Black Film Festival, actor Boris Kodjoe came by the festival to lend his support for the Gold Peak Tea contest, where a person can win $100,00 to do nothing. As he spoke to Blackfilm.com about the contest, he also mentioned his return in Resident Evil: Retribution, his role in Nurse 3-D, and a possible return to Broadway.
The words “go home” have never sounded sweeter. Gold Peak Tea is stepping up its mission to steep Americans in home-brewed comfort by rewarding the most deserving person with $100,000 and a year of doing whatever. One person will “take home” the opportunity to focus on their acting ambitions, write the next great American novel, start a nonprofit or simply kick back and enjoy the comforts of home.
So what does it take to earn a big break?
Gold Peak will narrow down the pool of applicants, and the top candidates will then submit a video telling Gold Peak fans across the country why they deserve the comforts of home.
In the home stretch, the power is in the hand (and mouse) of the consumer. Anyone can go online and vote for the most deserving candidate.
Right around Labor Day – when the rest of America has the day off – Gold Peak will announce who earns a year-long break.
“Gold Peak Tea is all about bringing you the comfort of home-brewed taste wherever you are – whatever you’re doing,” said John Roddey, Vice President, Water, Tea and Coffee, Coca-Cola North America. “We hope this program reminds people that we all need to take time to refresh, renew and enjoy a bit of home every day.”
Whether the winner wants to take on a big personal project or simply relax, a year’s supply of Gold Peak Tea’s home-brewed taste will refresh along the way. To enter and for official rules, visit: https://www.facebook.com/GoldPeakTea. While no purchase is necessary to participate, the home-brewed taste of Gold Peak Tea can be found at supermarkets, convenience stores, mass retailers and select restaurant partners nationwide.
This campaign for comfort will be supported with a 360-degree marketing effort, including print, radio, social media/digital and consumer sampling. As one of the fastest growing national iced tea brands, Gold Peak Tea is seeing double-digit growth across all formats, including shelf stable, chilled and cup-served.