It’s Official! Woody McClain To Reprise Role In BET’s The Bobby Brown Story

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It’s Official! Woody McClain To Reprise Role In BET’s The Bobby Brown Story
Posted by Wilson Morales

November 6, 2017

BET has official confirmed that Woody McClain, who portrayed Bobby Brown in The New Edition Story, is returning in the role for The Bobby Brown Story. The film was first announced back in May during the network’s Upfront showcase in New York.

BET said The Bobby Brown Story also will be a story about redemption. Through sobriety, the singer learns to be a better man, husband and father — finding love again and remarring in 2012.

The Bobby Brown Story will just consist of two hours, not three. The series is written by Abdul Williams and EP’d by Jesse Williams.

The Bobby Brown Story will pick up where the New Edition mini left off. It will chronicle the talented but troubled singer’s exit from the popular ’80s boy band through his solo success, his affair with Janet Jackson and tabloid-fodder marriage to pop icon Whitney Houston. Spanning 30 years of Brown’s life, the new project follows his story from the hard streets of Roxbury, where he turned to a life of drug dealing before being given the chance to prove himself as a solo artist.

Casting is underway for the other major roles in the film, including Whitney Houston, Bobbi Kristina Brown, Janet Jackson, Teddy Riley, L.A. Reid, Babyface and others.

The New Edition Story was a phenomenon, attracting 29 million total viewers to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries drew 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing). Premiere and finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). It also controlled the social media conversation as BET ranked as the #1 most social network on television all three nights (January 24th-26th). Additionally, the special was the #1 most social episode on both Facebook and Twitter all three nights – outranking all other TV programs including cable, syndication and sports.


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