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Ava DuVernay’s AFFRM Launches New Membership Campaign‏

Ava DuVernay’s AFFRM Launches New Membership Campaign‏Posted by Wilson Morales

May 4, 2015

AFFRM Together We Are Strong logo

The African-American Film Festival Releasing Movement (AFFRM) today announced the launch of its second annual membership drive to continue its mission of furthering and fostering the work of diverse filmmakers and cultivating audiences for that work.

Since 2011, AFFRM’s Array Releasing has distributed eight feature films by underrepresented filmmakers in theaters and on digital platforms. The 30-day membership drive to help sustain those efforts begins May 4 through June 5, with perks and incentives for new and returning members. The announcement was made by AFFRM Founder and SELMA director, Ava DuVernay.

AFFRM’s Rebel membership benefits for 2014 included:

THE CALL-IN: curated filmmaker conversations with Tim Story, Gina Prince Bythewood and Justin Simien


AFFRM REBEL SWAG, including keychain, memo pad, wristband and more

SPECIAL SCREENING ACCESS to films and live events in major cities

“We are asking past and new members to add their names to the credits of a movement by becoming 2015 AFFRM Rebels. Our Rebel membership allows film artists and advocates to not just speak about the need for change in the film industry but take an active role in creating artistic diversity. ” explained ARRAY’s Managing Director Tilane Jones.

To join AFFRM + ARRAY as a Rebel member, interested individuals and companies can visit



Founded by filmmaker Ava DuVernay in 2011, AFFRM is a distribution collective of minority arts organizations dedicated to diverse independent films. AFFRM’s Array Releasing has distributed 8 films to date including: Official Slamdance Selections VANISHING PEARLS and BIG WORDS, BETTER MUS’ COME, 2012 Sundance Best Director Award Winner MIDDLE OF NOWHERE; 2011 Sundance World Cinema Audience Award Winner KINYARWANDA, 2011 Sundance Film Festival Official Selection RESTLESS CITY, 25 TO LIFE and 2011 NAACP Image Award nominee for Best Independent Picture, I WILL FOLLOW. AFFRM’s founding organizations include Urbanworld (NYC), Imagenation (NYC), Reelblack (Philadelphia), Langston Hughes Film Festival (Seattle), BronzeLens Film Festival (Atlanta) and DVA (Los Angeles).

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