Belvedere Vodka Celebrates Partnership With SpectrePosted by Wilson Morales
September 10, 2015
Last night, Belvedere Vodka, the world’s original luxury vodka, hosted a private event at the One World Observatory in the Freedom Tower to celebrate its partnership with the highly anticipated 24th Bond adventure from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, SPECTRE, due for release in the UK on October 26, 2015 and in the US on November 6, 2015.
Belvedere revealed a global advertising campaign featuring Mexican actress Stephanie Sigman, who plays the role of Estrella in the opening scene of SPECTRE. The TV campaign, directed by Antoine Bardou-Jacquet, is a journey revealing the intricacies of the legendary martini cocktail.
“Ordering a vodka martini takes knowledge and self-assurance, which has been demonstrated effortlessly by James Bond throughout the years” states Stephanie Sigman. “His cool attitude and stylish sophistication have gone hand in hand with his choice of vodka martini. Belvedere is a great match.”
Martha Hunt, Sean O’Pry, Leigh Lezark, Estelle, Derek Blasberg, Cory Kennedy, RJ King, Bettina Prentice and Gia Genevieve were among those who ascended to the top floor of the tallest building in the Western hemisphere. Sipping Belvedere SPECTRE 007 martinis and taking in the spectacular vista overlooking New York City, guests enjoyed the sounds courtesy of DJ Virgil Abloh.
During the evening, Belvedere presented the Belvedere 007 SPECTRE bottle, a special edition featuring the iconic gun barrel and 007 logo, along with the luminous metallic Belvedere 007 Silver Saber. Both limited edition collector’s items will be available beginning in September.
President of Belvedere Vodka Charles Gibb commented: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere is partnering with SPECTRE, our largest global partnership to date.”
Excellent choice, Mr. Bond
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ABOUT BELVEDERE VODKA
Born of Rye, Water, Character
Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
A cryptic message from the past sends James Bond on a rogue mission to Mexico City and eventually Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security, questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy he seeks, played by Christoph Waltz. SPECTRE is directed by Sam Mendes and produced by Michael G. Wilson and Barbara Broccoli from a script by John Logan and Neal Purvis & Robert Wade and Jez Butterworth.