Peacock, Executive Producer Will Smith, Westbrook Studios, and Universal Television hosted a star-studded drive-into experience and premiere pull-up screening for the highly-anticipated series premiere of Bel-Air at The Barker Hangar in Santa Monica, California. The premiere of the streamer’s new drama series, inspired by Morgan Cooper’s viral trailer that reimagined the iconic, culture-defining ‘90s sitcom, was kicked off in style with a star-studded event with many surprises along the way. The much-anticipated drama series drops on Super Bowl Sunday, February 13, only on Peacock.
From the moment guests arrived they found themselves completely immersed in the character of Will, taking guests from the basketball courts of West Philadelphia to the moment Will’s life got “flipped-turned upside down” and everything in between.
Guests included the BEL-AIR cast Jabari Banks, Adrian Holmes, Cassandra Freeman, Olly Sholotan, Coco Jones, Akira Akbar, Jimmy Akingbola, Jordan L. Jones, Simone Joy Jones and Executive Producer Will Smith showed up in style and posed for photos alongside the cast, director/executive producer Morgan Cooper, and executive producers/co-showrunners T.J. Brady and Rasheed Newson.
Additional guests of note included Jada Pinkett Smith, Jaden Smith, DJ Jazzy Jeff, Tatyana Ali, Joseph Marcell, Vernee Watson-Johnson, Duane Martin, Jaleel White, Karrueche Tran, Bresha Webb, Marsai Martin, Vanessa Simmons, Wendy Raquel Robinson, Amber Stevens West and executives:
- Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television and Streaming
- Pearlena Igbokwe, Chairman, Universal Studio Group
- Kelly Campbell, President, Peacock
- Lisa Katz, President, Scripted Content, NBCUniversal Television and Streaming
- Erin Underhill, President, Universal Television Studio
Prior to the exclusive screening, guests were treated to real-world Philly experience with authentic Philly cheesesteaks from Big Daves, local Philly-favorite “Happy Ice,” quarter waters, a corner store filled with snacks, a BMX bike show from philly-native Chino Braxton, double dutch performances and a chance to “sit on the throne” as seen in the opening of the pilot episode. Before the screening began, guests were treated to a surprise DJ-set by DJ Jazzy Jeff and then greeted by Will Smith who took to the stage to rap alongside DJ Jazzy Jeff to welcome guests.
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