{"id":142573,"date":"2020-03-10T23:43:42","date_gmt":"2020-03-11T03:43:42","guid":{"rendered":"https:\/\/www.blackfilm.com\/read\/?p=142573"},"modified":"2020-03-10T23:43:42","modified_gmt":"2020-03-11T03:43:42","slug":"serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women","status":"publish","type":"post","link":"https:\/\/www.blackfilm.com\/read\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\/","title":{"rendered":"Serena Williams Stars in Secret&#8217;s &#8220;Not the First&#8221; Film Spotlighting Equal Representation for Women"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignleft size-medium wp-image-142574\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 300 169'%2F%3E\" data-src=\"https:\/\/www.blackfilm.com\/read\/wp-content\/uploads\/2020\/03\/Serena-Williams-Not-The-First-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" \/><\/p>\n<p>Secret Deodorant recently debuted its latest equal representation campaign, \u201c<strong>Not The First,\u201d<\/strong> spotlighting some of the most remarkable women in sports today, while paying tribute to the women who paved the way for their professional success. Starring tennis legend <strong>Serena Williams<\/strong>, as well as Olympic Gold Medalist and NBA New Orleans Pelicans executive <strong>Swin Cash<\/strong>, Secret\u2019s \u201cNot The First\u201d campaign celebrates the accomplishments of trailblazing women in sports.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" class=\"lazyload alignright size-medium wp-image-142575\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 300 150'%2F%3E\" data-src=\"https:\/\/www.blackfilm.com\/read\/wp-content\/uploads\/2020\/03\/Secret-logo-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" \/><\/p>\n<p>Secret invites women to watch \u201cNot The First\u201d here, join the conversation on social media (#NotTheFirst) and share a tribute to a woman who first inspired them to pursue their passion. Secret will also support a group of multicultural female influencers as they share their tributes and make a donation to an organization of their choice that works towards equality for women.<\/p>\n<p><strong>\u201cSecret carries a strong reputation of supporting equal opportunity and representation for women,\u201d <\/strong>said tennis legend Serena Williams. <strong>\u201cIt is crucial to me that I use my platform to inspire change and support all women, particularly women of color because we are often overlooked and underestimated. I am excited and honored to partner with Secret to inspire a brighter future where women no longer have to be labeled as the \u2018First.\u2019\u201d<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ng6RaWdELpk\" width=\"580\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>To further extend the conversation, Secret will release a \u201cNot The First\u201d campaign ad featuring Williams in the March 16 issue of TIME magazine.<\/p>\n<p>Said Olympic Gold Medalist, Swin Cash, <strong>\u201cAs a woman of color, I understand the difficulties that can arise while trying to make headway in a male-dominated Sports and Media industry. Secret has a history of supporting equal opportunity for women by spotlighting and celebrating our stories, and \u2018Not The First\u2019 is no different. I am honored to pay tribute to my role models, inspire honest dialogue and motivate women to keep pushing so they aren\u2019t the last!\u201d<\/strong><\/p>\n<p><strong>\u201cAt Secret, we are proud to continue our commitment to equal representation and to keep working until all women can live in a world where we don\u2019t have to sweat equality,\u201d<\/strong> said Sara Saunders, Associate Brand Director, Secret. <strong>\u201cOur \u2018Not The First\u2019 partners demonstrate unwavering strength and a relentless approach to empowering women of color. We hope \u2018Not The First\u2019 will encourage all women to share their incredible tributes, to help drive change.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secret\u2019s \u201cNot The First\u201d campaign celebrates the accomplishments of trailblazing women in sports. <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.blackfilm.com\/read\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\/\">More<\/a><\/p>\n","protected":false},"author":8,"featured_media":142576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,143],"tags":[],"reaction":[],"class_list":{"0":"post-142573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-read"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Serena Williams Stars in Secret&#039;s &quot;Not the First&quot; Film Spotlighting Equal Representation for Women - blackfilm.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackfilm.com\/read\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serena Williams Stars in Secret&#039;s &quot;Not the First&quot; Film Spotlighting Equal Representation for Women\" \/>\n<meta property=\"og:description\" content=\"Secret\u2019s \u201cNot The First\u201d campaign celebrates the accomplishments of trailblazing women in sports. More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackfilm.com\/read\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\/\" \/>\n<meta property=\"og:site_name\" content=\"blackfilm.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackfilm\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/blackfilm\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-11T03:43:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackfilm.com\/read\/wp-content\/uploads\/2020\/03\/Not-The-First.png\" \/>\n\t<meta property=\"og:image:width\" content=\"983\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blackfilm\" \/>\n<meta name=\"twitter:site\" content=\"@blackfilm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blackfilm.com\\\/read\\\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blackfilm.com\\\/read\\\/serena-williams-stars-in-secrets-not-the-first-film-spotlighting-equal-representation-for-women\\\/\"},\"author\":{\"name\":\"Guest Writer\",\"@id\":\"https:\\\/\\\/www.blackfilm.com\\\/read\\\/#\\\/schema\\\/person\\\/031e5b3b0b6f6a7121aa3561bc66edb9\"},\"headline\":\"Serena Williams Stars in Secret&#8217;s &#8220;Not the First&#8221; 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