{"id":147241,"date":"2020-09-29T12:47:39","date_gmt":"2020-09-29T16:47:39","guid":{"rendered":"https:\/\/www.blackfilm.com\/read\/?p=147241"},"modified":"2020-09-29T12:47:41","modified_gmt":"2020-09-29T16:47:41","slug":"jesse-collins-becomes-first-black-executive-producer-of-super-bowl-lv-halftime-show","status":"publish","type":"post","link":"https:\/\/www.blackfilm.com\/read\/jesse-collins-becomes-first-black-executive-producer-of-super-bowl-lv-halftime-show\/","title":{"rendered":"Jesse Collins Becomes First Black Executive Producer Of Super Bowl LV Halftime Show"},"content":{"rendered":"\n<p>Acclaimed Emmy Award nominated producer&nbsp;<strong>Jesse Collins<\/strong>&nbsp;has been named an Executive Producer of the&nbsp;<strong>Pepsi Super Bowl LV Halftime Show<\/strong>, the National Football League&nbsp;(NFL),&nbsp;RocNation and Pepsi announced today. The Halftime show will be taking place in Tampa, Florida on&nbsp;<strong>Super Bowl Sunday, February 7, 2021<\/strong>. <\/p>\n\n\n\n<p>JAY-Z\u2019s appointment makes Collins the show\u2019s <strong>first ever Black executive producer<\/strong>.<\/p>\n\n\n\n<p>\u201cJesse Collins is innovative, creative and one of the only executive producers that speak fluent \u2018artist vision.\u2019 He\u2018s a true artist,\u201d commented&nbsp;<strong>Shawn \u201cJAY-Z\u201d Carter<\/strong>.&nbsp; \u201cJesse\u2019s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.\u201d<\/p>\n\n\n\n<p>From CBS\u2019 special John Lewis: Celebrating A Hero to the Grammy Awards to helming the BET Awards, Jesse Collins, Founder &amp; CEO, Jesse Collins Entertainment, has played an integral role in producing many of television\u2019s most memorable moments in music entertainment and has grown his company into one of the most premiere full-service production companies in Hollywood. Beginning with a solid foundation in music and variety specials, his company has set the stage for hundreds of truly unforgettable moments in awards show history with the BET Awards, BET Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, ABFF Honors, Dear Mama, UNCF: An Evening of Stars and Love &amp; Happiness: An Obama Farewell among others.<\/p>\n\n\n\n<p>\u201cIt is an honor to be a part of such an iconic show at such an important time in our history,&#8221; said&nbsp;<strong>Jesse Collins, Founder &amp; CEO, Jesse Collins Entertainment<\/strong>.&nbsp; &#8220;I am grateful to JAY-Z, Desiree Perez, the entire Roc Nation family and the NFL for granting me this opportunity.&#8221;<\/p>\n\n\n\n<p>\u201cWe are excited to have Jesse Collins join with Roc Nation to executive produce the Pepsi Super Bowl LV Halftime Show,\u201d said&nbsp;<strong>Brian Rolapp, Chief Media and Business Officer, NFL<\/strong>. \u201cWe look forward to our fans experiencing a memorable performance as part of the culmination of our 101<sup>st<\/sup>&nbsp;season.\u201d&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acclaimed Emmy Award nominated producer&nbsp;Jesse Collins&nbsp;has been named an Executive Producer of the&nbsp;Pepsi Super Bowl LV Halftime Show, the National Football League&nbsp;(NFL),&nbsp;RocNation and Pepsi announced today. The Halftime show will be taking place in Tampa, Florida on&nbsp;Super Bowl Sunday, February 7, 2021. JAY-Z\u2019s appointment makes Collins the show\u2019s first ever Black executive producer. \u201cJesse Collins [&hellip;] <a class=\"g1-link g1-link-more\" href=\"https:\/\/www.blackfilm.com\/read\/jesse-collins-becomes-first-black-executive-producer-of-super-bowl-lv-halftime-show\/\">More<\/a><\/p>\n","protected":false},"author":14,"featured_media":147242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,16,143],"tags":[30748,30749,30744,30747,17896,30745,30746],"reaction":[],"class_list":{"0":"post-147241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-news","9":"category-read","10":"tag-black-executive-producers","11":"tag-brian-rolapp","12":"tag-jesse-collins","13":"tag-jesse-collins-entertainment","14":"tag-nfl","15":"tag-pepsi-super-bowl-lv-halftime-show","16":"tag-shawn-jay-z-carter-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jesse Collins Becomes First Black Executive Producer Of Super Bowl LV Halftime Show - blackfilm.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackfilm.com\/read\/jesse-collins-becomes-first-black-executive-producer-of-super-bowl-lv-halftime-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jesse Collins Becomes First Black Executive Producer Of Super Bowl LV Halftime Show\" \/>\n<meta property=\"og:description\" content=\"Acclaimed Emmy Award nominated producer&nbsp;Jesse Collins&nbsp;has been named an Executive Producer of the&nbsp;Pepsi Super Bowl LV Halftime Show, the National Football League&nbsp;(NFL),&nbsp;RocNation and Pepsi announced today. The Halftime show will be taking place in Tampa, Florida on&nbsp;Super Bowl Sunday, February 7, 2021. JAY-Z\u2019s appointment makes Collins the show\u2019s first ever Black executive producer. \u201cJesse Collins [&hellip;] More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackfilm.com\/read\/jesse-collins-becomes-first-black-executive-producer-of-super-bowl-lv-halftime-show\/\" \/>\n<meta property=\"og:site_name\" content=\"blackfilm.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackfilm\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T16:47:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-29T16:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackfilm.com\/read\/wp-content\/uploads\/2020\/09\/Producer-Jesse-Collins-Photo-Courtesy-of-The-Collins-Jackson-Agency-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1897\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellen J. 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