{"id":152255,"date":"2021-04-29T15:57:59","date_gmt":"2021-04-29T19:57:59","guid":{"rendered":"https:\/\/www.blackfilm.com\/read\/?p=152255"},"modified":"2021-04-29T15:59:46","modified_gmt":"2021-04-29T19:59:46","slug":"hbo-max-palante-word-launch-the-are-you-listening-campaign-focusing-on-the-latinx-experience","status":"publish","type":"post","link":"https:\/\/www.blackfilm.com\/read\/hbo-max-palante-word-launch-the-are-you-listening-campaign-focusing-on-the-latinx-experience\/","title":{"rendered":"HBO Max Pa’lante! & WORD Launch The “Are You Listening?” Campaign Focusing On Latinx Stories"},"content":{"rendered":"\n
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Today HBO Max Pa’lante! announced their partnership with WORD<\/a>, an Afro-Latina owned creative agency dedicated to cultural storytelling, to launch the Are You Listening?<\/em> Campaign. Are You Listening?<\/em> is a content and community initiative inspired by HBO’s iconic, and award-winning show, Habla<\/em>, which features sometimes funny, often poignant and always thoughtful testimonials from U.S. Latinos reflecting, celebrating and honoring the Latinx experience in the U.S. Word HBO Max Pa’lante<\/span><\/p>\n\n\n\n

HBO Max<\/a> Pa’lante! and WORD have partnered with some of the most impactful organizations and people in the Latinx community to bring Are You Listening?<\/em> to life. The four-part series will run throughout 2021 and focus on four themes, with each part including a digital vignette and community gathering events. Some of the partners include: LA based non profit Las Fotos Club, Latinx Therapy, Good Moms, Bad Choices, Poet Yesika Salgado, Dr. Griselda Rodriguez of The Brujas of Brooklyn, youth activists Sara Mora & Luis Hernandez, Reann Silva, founder of Beauty Blender and more.<\/p>\n\n\n\n

“I’m Panamanian, Jamaican and Jewish from New York City. Growing up, I craved to see stories, experiences and FACES that reflected the one I saw in the mirror. Now I know that those challenging experiences of feeling unseen, were setting me up for the work I do today through WORD: cultural storytelling that reflects the nuances of being human. Of being Latinx. Of being young, Black, complex, joyful and sometimes filled with rage. All the things I wish I had seen as a young person,” said, Zoila Darton, Founder & Creative Director of WORD<\/strong>, “I’m so grateful to HBO and the Pa’lante! team for trusting us to tell these stories – for always being a place for the in between. A series like “Habla” and campaigns like “Are You Listening?” are medicine for the soul. We’re just grateful to be a vessel.”<\/h5>\n\n\n\n

The stories told in Habla<\/em> have an educational and cultural impact both with the fast-growing American Latino community and with a broader audience. Are You Listening?<\/em> is a call to reflect on those lessons\u2014a moment to stop, observe, go inward and consider the ways we communicate with each other and ourselves. Anyone can talk, but are we truly listening? The Are You Listening? programming line-up includes:<\/p>\n\n\n\n