{"id":157877,"date":"2021-11-16T13:42:14","date_gmt":"2021-11-16T18:42:14","guid":{"rendered":"https:\/\/www.blackfilm.com\/read\/?p=157877"},"modified":"2021-11-16T13:43:57","modified_gmt":"2021-11-16T18:43:57","slug":"become-a-true-western-legend-with-roc-nation-and-refaces-limited-time-the-harder-they-fall-face-swap-experience","status":"publish","type":"post","link":"https:\/\/www.blackfilm.com\/read\/become-a-true-western-legend-with-roc-nation-and-refaces-limited-time-the-harder-they-fall-face-swap-experience\/","title":{"rendered":"Become a True Western Legend with Roc Nation and Reface’s Limited-Time ‘The Harder They Fall’ Face Swap Experience"},"content":{"rendered":"\n

Roc Nation<\/strong><\/a> is officially collaborating with Reface<\/strong><\/a>, the leading \u201cface-swapping\u201d app that allows \u201ceveryone to be anyone.\u201d<\/p>\n\n\n\n

Through the new collaboration, fans will be able to immerse themselves in key scenes from the critically acclaimed The Harder They Fall<\/em><\/strong> <\/em>as they transform themselves into heroes from the film. To kick off the limited-time, interactive content, fans will be able to face swap into the western\u2019s Trudy Smith, played by Regina King.<\/strong><\/p>\n\n\n\n

The immersive technology is available for free to all users who download the app on <\/strong>App Store<\/strong><\/a> or <\/strong>Google Play<\/strong><\/a>.<\/p>\n\n\n\n

Roc Nation and Reface\u2019s celebratory collaboration for The Harder They Fall<\/em> follows Reface\u2019s robust portfolio of star-studded content featuring Miley Cyrus<\/strong><\/a>, Dua Lipa, <\/strong>Justin Bieber<\/strong><\/a>, Britney Spears.<\/strong> Reface was recently placed as the\u00a0 #1 app in the US App Store and has cultivated over 5 billion<\/strong> face swaps to date.<\/p>\n\n\n\n

Check it out below \u2014\u00a0Shiggy<\/a>\u00a0with 2M+ followers already face swapped into The Harder They Fall.<\/h3>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/CWMm1yLDUXr\/\n<\/div><\/figure>\n\n\n\n
\nhttps:\/\/www.instagram.com\/p\/CWWD1HLgkV0\/\n<\/div><\/figure>\n\n\n\n

The Reface activation falls on the heels of the recently premiered film and The Harder They Fall <\/em><\/strong>original soundtrack release, which has garnered critical acclaim from IndieWire<\/a> describing the project as having \u201ca killer soundtrack [that] bolsters the most star-studded Black Western ever made\u201d and continues to generate significant Oscar prediction<\/a> buzz. The highly anticipated music release, which features JAY-Z, Kid Cudi, Ms. Lauryn Hill, Jadakiss, Conway The Machine, Koffee, Seal, CeeLo Green<\/strong> and film director Jeymes Samuel<\/strong>, is available to stream here<\/strong><\/a>. <\/p>\n\n\n\n

\"Rewind<\/figure><\/div>\n\n\n\n

When outlaw Nat Love (Jonathan Majors<\/strong>) discovers that his enemy Rufus Buck (Idris Elba<\/strong>) is being released from prison he rounds up his gang to track Rufus down and seek revenge. Those riding with him in this assured, righteously new school Western include his former love Stagecoach Mary (Zazie Beetz<\/strong>), his right and left hand men \u2014 hot-tempered Bill Pickett (Edi Gathegi<\/strong>) and fast drawing Jim Beckwourth (R.J. Cyler<\/strong>)\u2014and a surprising adversary-turned-ally. Rufus Buck has his own fearsome crew, including \u201cTreacherous\u201d Trudy Smith (Regina King<\/strong>) and Cherokee Bill (LaKeith Stanfield<\/strong>), and they are not a group that knows how to lose.<\/p>\n\n\n\n

The all-star powerhouse Black cast\u00a0<\/strong>also includes Delroy Lindo, Danielle Deadwyler, Damon Wayans Jr. and Deon Cole.<\/strong> Directed by\u00a0Jeymes Samuel<\/strong>, written by Samuel and Boaz Yakin, produced by Shawn Carter, James Lassiter, Lawrence Bender and Jeymes Samuel.<\/p>\n\n\n\n

\"Roc<\/figure>\n\n\n\n

Blackfilm.com Interview \u2014 Regina King On Building \u201cTreacherous Trudy\u201d in \u2018THE HARDER THEY FALL\u2019<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Roc Nation is officially collaborating with Reface, the leading \u201cface-swapping\u201d app that allows \u201ceveryone to be anyone.\u201d Through the new collaboration, fans will be able to immerse themselves in key scenes from the critically acclaimed The Harder They Fall as they transform themselves into heroes from the film. To kick off the limited-time, interactive content, […] More<\/a><\/p>\n","protected":false},"author":14,"featured_media":157878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145,16,143],"tags":[35332,35534,35535,35333,30925,33973],"reaction":[],"class_list":{"0":"post-157877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured","8":"category-news","9":"category-read","10":"tag-idris-elba-the-harder-they-fall","11":"tag-reface","12":"tag-reface-face-swapping-app","13":"tag-regina-king-the-harder-they-fall","14":"tag-roc-nation","15":"tag-the-harder-they-fall-netflix"},"yoast_head":"\nBecome a True Western Legend with Roc Nation and Reface's Limited-Time 'The Harder They Fall' Face Swap Experience - blackfilm.com<\/title>\n<meta name=\"description\" content=\"Roc Nation & Reface launch limited-time The Harder They Fall face swap experience that allows \u201ceveryone to be anyone\u201d by immersing themselves in key scenes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blackfilm.com\/read\/become-a-true-western-legend-with-roc-nation-and-refaces-limited-time-the-harder-they-fall-face-swap-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a True Western Legend with Roc Nation and Reface's Limited-Time 'The Harder They Fall' Face Swap Experience\" \/>\n<meta property=\"og:description\" content=\"Roc Nation & Reface launch limited-time The Harder They Fall face swap experience that allows \u201ceveryone to be anyone\u201d by immersing themselves in key scenes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blackfilm.com\/read\/become-a-true-western-legend-with-roc-nation-and-refaces-limited-time-the-harder-they-fall-face-swap-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"blackfilm.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackfilm\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-16T18:42:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T18:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blackfilm.com\/read\/wp-content\/uploads\/2021\/11\/The-Harder-They-Fall-Regina-King-1-e1637087615725.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1029\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellen J. 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