{"id":63956,"date":"2012-09-18T13:56:26","date_gmt":"2012-09-18T13:56:26","guid":{"rendered":"https:\/\/0de2709a84.nxcli.net\/0-kjasnb\/2012\/09\/18\/twentieth-century-fox-launches-digital-hd-initiative\/"},"modified":"2018-12-18T10:29:29","modified_gmt":"2018-12-18T10:29:29","slug":"twentieth-century-fox-launches-digital-hd-initiative","status":"publish","type":"post","link":"https:\/\/www.blackfilm.com\/read\/twentieth-century-fox-launches-digital-hd-initiative\/","title":{"rendered":"Twentieth Century Fox Launches Digital HD Initiative"},"content":{"rendered":"

Twentieth Century Fox Launches Digital HD Initiative<\/strong>Posted by Wilson Morales<\/p>\n

September 18, 2012
\n\"\"<\/a>
\nTwentieth Century Fox Home Entertainment<\/strong> today announced the launch of DIGITAL HD\u2122 — a new initiative that allows consumers to download or stream their favorite Fox movies on a variety of connected devices. Customized for today\u2019s digital lifestyles, more than 600 Fox films can now be enjoyed anywhere, anytime in amazing high-definition immediately in the U.S. from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.<\/p>\n

The epic sci-fi thriller PROMETHEUS<\/strong> is also available today on DIGITAL HD\u2122 for less than $15, arriving three weeks before Blu-ray, DVD and video-on-demand (VOD).<\/p>\n

\"\"<\/a><\/p>\n

Digital HD\u2122 combines four key benefits into one offering with earlier access to new releases, attractive pricing, cloud storage and availability across multiple devices. Whether the plan involves watching Fox movies on connected HDTVs in your living room, or on your tablet or smartphone on the run, Digital HD\u2122 offers up versatility and convenience.<\/p>\n

\u201cWith almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium\u2019s time has come,\u2019\u2019 said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. \u201cDIGITAL HD\u2122 redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands. \u201d<\/p>\n

\"\"<\/a><\/p>\n

\u201cAvailable in more than 50 countries, DIGITAL HD\u2122 is a brand that will define the convenience and selection that digital ownership brings,\u201d added Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. \u201cOver time, DIGITAL HD\u2122 will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment.\u201d<\/p>\n

Today\u2019s launch will coincide with the most extensive all-digital media campaign to date for digital movies that will reach over 100 million active movie viewers across online retailer sites and through the No. 1 sports, music and gaming sites.<\/p>\n

PROMETHEUS on DIGITAL HD<\/strong>\u2122 is also Fox\u2019s first UltraViolet-enabled title. Additional DIGITAL HD\u2122 new releases this year include ABRAHAM LINCOLN: VAMPIRE HUNTER, ICE AGE: CONTINENTAL DRIFT, THE WATCH<\/strong> and DIARY OF A WIMPY KID: DOG DAYS<\/strong>.<\/p>\n