Today Comcast announced the exclusive premiere of, Founding in Color, a docuseries aiming to uncover the hard truth about what it really takes to succeed as a Black and Latino entrepreneur in America today. The series will debut Thursday, September 9, 2021, on its Black Experience on Xfinity (Channel 1622), also available on X1 on demand, Flex, and on-the-go with the Xfinity Stream app. Presented by Black Experience on Xfinity and Comcast NBCUniversal LIFT Labs.
Founding In Color tells authentic and unparalleled stories that go beyond the business pitch and drive straight to the heart of personal experiences that shaped the featured founders, as people, and as business leaders. The result is a narrative that doubles as a master class in embracing uniqueness, creating a seat at the table, and staying the course despite disheartening obstacles. The mission is to shine a brighter light on Black and Latino founders, empowering viewers to walk away more educated about the path to entrepreneurship and inspired to begin their own journeys.
The three-part series gives viewers an intimate introduction to nine Black and Latino founders changing the game in varied tech and entertainment sectors. Renato Carregha, Shanel Fields, India Hayes, Danielle Johnson, Jasmine Jones, Michael Maponga, Trish Miller, Max Tuchman, and Karlos Walkes get candid about the challenges they face and share how they’ve had to dig deep to navigate race, identity, familial complexities, and a global pandemic to survive as entrepreneurs.
“We’re thrilled to bring this very important – and highly unique – perspective on underrepresented founders in America today to the Black Experience on Xfinity channel and our “Latino” destination on X1, furthering our company-wide mission of investing in and showcasing authentic Black and Latino stories and culture,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services. “We launched this channel to help facilitate the discovery of stories like Founding in Colorwhile also providing a platform for emerging Black content creators.”
The series was created and developed with REVOLT, a leading Black-owned independent content platform, and directed by Torrance Hampton of G|FACTOR FILMS, a multicultural strategy and brand storytelling collective featuring a host of talented creatives including producers, directors, cinematographers, and more. Both are Black-owned, entrepreneur-based companies that Comcast NBCUniversal has teamed up with to help tell the stories of these Black and Latino founders.
“Founding in Color is a true passion project for LIFT Labs that started with a desire to shine a brighter light on Black and Latino founders in our portfolio and network – and inspire the next generation of founders – especially at the height of the pandemic,” said Danielle Cohn, Vice President, Startup Engagement, Head of LIFT Labs, Comcast NBCUniversal. “Our marketing team, Jeanette Pierce and Aize Asowata, developed the concept and worked with impactful creators who helped turned their idea into an impactful and vital series we’re now proud to share with the world on X1.”
The Black Experience on Xfinity is a first-of-its-kind destination of Black entertainment, movies, TV shows, news, and more. It features high-quality content from many of Xfinity’s existing network partners at no additional cost while investing millions of dollars in fostering and showcasing emerging Black content creators. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world’s largest group of Black film critics that gives annual awards for excellence in film and television. Available at home on Xfinity X1 on demand, Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity will entertain, educate and uplift, featuring Black actors, writers, producers and directors. At home, Xfinity subscribers can visit channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling.
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