Actors Erika Alexander and Gabourey Sidibe, musician Big Freedia, writer Roxane Gay and other Black notables are teaming up with Black Public Media (BPM) for the social media campaign BE HEARD! to help engage the African American community around important issues for the upcoming election.
Composed of video vignettes featuring conversations between Big Freedia and Gay (on policing), Alexander and comedian Brian Babylon (on voting), Sidibe and Ohio State Senator Nina Turner (on reparations), and political commentators Jehmu Greene and Shermichael Singleton (on the importance of using political action to create change), the campaign is running on social media platforms Facebook, Tik Tok, Instagram and Twitter through November 3. The full conversations can also be seen on the BPM website at beheard.blackpublicmedia.org along with information about how to volunteer during this election season, how to find your polling place, how to vote by mail, and more. Follow the hashtag #VoteBHeard to hear the conversations or visit the BPM website.
The Harlem-based nonprofit focused on media content about the global Black experience has commissioned Color Farm Media to create BE HEARD!, a get-out-the vote social media campaign designed to engage the African American community around key issues surrounding the November 3 election.
“The ballot box is where we get to choose who makes decisions about our health, employment, environment, race relations — all critical issues that will impact us for generations,” said BPM Executive Director Leslie Fields-Cruz. “Having seen the power of Black voters in recent local, state and national elections, BPM launched this initiative to remind Black voters of their power, fuel civil discourse and counter voter suppression. In 2020, silence is one option we just can’t afford.”
BE HEARD! is a follow-up to Color Farm Media’s acclaimed documentary Good Trouble, on the incredible life journey of civil rights icon and voting rights advocate John Lewis. Color Farm’s founders Erika Alexander and Ben Arnon collaborated on the series with award-winning filmmaker Whitney Dow, with whom they are also producing a series of projects about reparations.
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