The NAACP announced that NBA superstar, business entrepreneur, and philanthropist, LeBron James, will receive the President’s Award during the 52nd NAACP Image Awards airing LIVE on BET, Saturday March 27th at 8/7 central. LeBron James receives President’s Award at the 52nd NAACP Image Awards
The President’s Award is presented in recognition of special achievement and distinguished public service, with previous recipients including Rihanna, JAY-Z, Soledad O’Brien, Colin Powell and Muhammad Ali.
“LeBron James is one of the greatest athletes of his generation, and through his work both on and off the court, has transcended beyond sports to become a cultural icon,” said NAACP President and CEO Derrick Johnson, who will present the award to LeBron James during the LIVE TV special.
Alongside his incredible achievements on the court – which include four NBA MVP Awards, four NBA Championships, four NBA Finals MVP Awards, and two Olympic gold medals – off the court, LeBron as a business entrepreneur, co-founder of The SpringHill Company, which unites three companies he co-founded with Maverick Carter including UNINTERRUPTED, the athlete empowerment media and consumer product company, SpringHill Entertainment, the premium scripted and unscripted film and television production company and The Robot Company, the brand and culture consultancy.
52nd NAACP Image Awards will feature performances from Jazmine Sullivan who will perform–along with Maxwell, who will celebrate the 25th anniversary of his debut album Urban Hang Suite. Throughout the evening there will be appearances from Alicia Keys, Andra Day, Arsenio Hall, Cynthia Erivo, Lin-Manuel Miranda, Michelle Obama, Misty Copeland, Regina King, Samuel L. Jackson, the cast of Tyler Perry’s Sistas, Swizz Beatz, and Tracy Morgan. MC Lyte will serve at the night’s Voice Over announcer.
The 52nd NAACP Image Awards is produced by Hudlin Entertainment and The Gurin Company. Executive Producers Connie Orlando, Reggie Hudlin and Phil Gurin.
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LeBron James receives President’s Award at the 52nd NAACP Image Awards
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