The Sports Emmy Award winning series UNINTERRUPTED The Shop presented by GREY GOOSE returns with a new episode on Friday, April 8 at 9 a.m. PT / 12 p.m. ET exclusively on UNINTERRUPTED’s YouTube channel. Watch S5 episode 2 trailer below!
Joining executive producers LeBron James, Maverick Carter and co-creator Paul Rivera will be recording artist, author & entrepreneur Rick Ross, multi-platinum, Grammy nominated rapper Gunna, Olympic Gold Medalist, 2020 WNBA MVP and 3x All-Star A’ja Wilson and CEO of UnitedMasters Steve Stoute. Shot in Cleveland during this year’s NBA All-Star Weekend, topics explored include the importance of ownership and independence in the music industry, the pay inequities around the WNBA, the real meaning of “pushin P” as well as LeBron revealing what past and present players he would love to be on the court with.
Season 5 is now accessible to viewers on the go. The audio-version of this episode will also go live on Friday, April 8 wherever you listen to podcasts.
UNINTERRUPTED is expanding The Shop line to include products beyond apparel. Releasing in tandem with this new episode will be a limited edition bespoke candle retailing for $50 and to be sold exclusively online on the UNINTERRUPTED Store.
Since airing The Shop exclusively on UNINTERRUPTED owned and operated channels, Season 5 has already achieved significant milestones doubling down on efforts to make the content more accessible to the community. Holding a spot on YouTube’s Global Trending Tab, the full-length first episode drew attention from all parts of the world with 75% of viewership from the United States and 25% international, led by Canada, United Kingdom and Australia.
With Season 5, The Shop’s formula remains intact at being revolutionary and creating unique experiences where celebrated artists, entertainers, athletes and advocates come together for authentic, raw, untapped conversations and storytelling. Each episode assembles a unique mix of personalities for unconstructed, comfortable yet vulnerable conversations while the cameras roll and guests are pushed to get to that deeper storytelling level–getting down to the “why” and learning what makes people tick, what is going to make them open up and divulge “inner circle” information that they normally wouldn’t share on any typical show.
UNINTERRUPTED The Shop presented by GREY GOOSE is executive produced by LeBron James, Maverick Carter, Jamal Henderson, Devin Johnson and Philip Byron; this episode is directed by and co-executive produced by Camille Maratchi; produced by Kevin McGrail, Brandon Riley and Rob Roediger; created by Paul Rivera and Randy Mims.



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