NBCU is partnering with Target with the premiere of the Scene in Color Film Series hosted by award-winning producer Will Packer. The series will offer rising talent access to NBC’s biggest stage, One Platform, as well as the resources and the mentorship needed to create even more impactful multicultural stories in the future.
This summer, the Scene in Color Film Series will feature three incredibly talented emerging Black filmmakers and their work. Chicago filmmaker Addison Wright spotlights Black ballerinas who are blending hip-hop with classical pointe in Hiplet: Because We Can. With her visual poem, “To the Girl that Looks Like Me,” activist and filmmaker Ewurakua Dawson-Amoah shows Black women that there is space for them in the media industry. And Brooklyn-based Kristian King’s Twice As Good tells the story of an over-achiever readying to chart her own path – much like King herself.
The three selections are the result of an intensive search through forums and online film festivals for rising BIPOC talent. Each films structure and format differ, however, all exist at the intersection of justice and joy.
“Inclusivity is core to the Target brand, and partnering with NBCU to share the stories of the Scene in Color Film Series broadly and boldly helps create a more equitable and representative creative landscape,” said Maurice Cooper, Senior Vice President of Marketing, Target. “We need the voices of these emerging creators now more than ever, and are proud to invest in their continued mentorship, development, and ingenuity.”
All three short films will be made available to audiences all summer across NBCU’s ecosystem – from linear to digital to streaming – where viewers can learn more about each filmmaker’s personal and professional journey. The series is a continuation of NBC’s partnership with Target, which includes last year’s “Stay-In Theater” family movie nights during the height of the pandemic; all in effort to offer audiences more inclusive, more authentic, and more representative content.
To spotlight the series further, NBC’s cable affiliates will air the popular summer movie nights on Bravo, SYFY and USA with 25-35 minutes less commercial time. With the drastically reduced ad time, the network looks to provide an enhanced viewer experience while offering a platform for the Scene in Color Film Series to gain national exposure. Programming will begin tonight during the airing of White House Down on SYFY (9pm ET) – highlighting the personal and professional journeys of Dawson-Amoah, Wright and King through docu-style custom content where they discuss their short films. This will continue throughout the summer across all three networks, amplifying each filmmaker’s voices while providing them unique platforms towards success tailored to each network’s audience.
Through the Scene in Color Film Series all three film makers will be provided blind script deals, with the opportunity to work alongside NBCU’s creative executives to develop a TV pilot script with mentorship under Packer, all supported by a generous grant from Target.
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